Which term best describes a linked and closely integrated set of competitive assets centered around cross-functional capabilities?

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Multiple Choice

Which term best describes a linked and closely integrated set of competitive assets centered around cross-functional capabilities?

The idea being tested is how value comes from an integrated, cross-functional set of assets that work together as a coordinated ability. A resource is just an individual asset, like a patent or a factory. A resource bundle is a collection of such assets, not necessarily operating in concert. A competence is a broader term for organizational know-how, but the description here emphasizes a cohesive capacity that spans functions and ties together routines and processes. This is exactly what a capability describes: a coordinated, cross-functional ability to deploy resources in a way that achieves a specific performance or outcome. For example, a product development capability combines R&D, marketing, manufacturing, and supply chain into a single, repeatable process that can bring new products to market efficiently.

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