Which primary activity in the value chain involves distributing products to customers?

Which primary activity in the value chain involves distributing products to customers?

• A. Operations
• B. Outbound Logistics
• C. Inbound Logistics
• D. Service

Answer: (B)

Distributing products to customers is handled by the outbound logistics part of the value chain. This primary activity includes warehousing finished goods, processing orders, coordinating transportation, and delivering the product to customers. In contrast, inbound logistics is about receiving and handling inputs, operations transform those inputs into the final product, and service covers after-sale support. Since this function focuses on moving the completed product from the firm to buyers, outbound logistics is the best fit.

Distributing products to customers is handled by the outbound logistics part of the value chain. This primary activity includes warehousing finished goods, processing orders, coordinating transportation, and delivering the product to customers. In contrast, inbound logistics is about receiving and handling inputs, operations transform those inputs into the final product, and service covers after-sale support. Since this function focuses on moving the completed product from the firm to buyers, outbound logistics is the best fit.